Swings Both Ways was announced by Williams in September 2013. It was released in the UK by Island Records on 18 November 2013. The album features cover versions of well known songs, as well as six new tracks written by Williams and Guy Chambers, who also produced the album. Swings Both Ways also features duets between Williams and Lily Allen, Michael Bublé, Kelly Clarkson, Olly Murs and Rufus Wainwright.
Williams stated "First of all, I wanted to do a swing album because I wanted to do a swing album. I always knew I'd do another and I think now is the perfect time to do it. I'm enjoying showbiz and I'm enjoying my life and my understanding of where I am now is that there needs to be an event every time I bring out a record. The album this time is a definite ode and a loving glance towards a period on the planet that I was never invited to 'coz I wasn't there… I wanted to be, which I feel still very strongly linked to." He added that Swings Both Ways was originally going to be similar to his first swing album Swing When You're Winning, but he later changed his mind and added the original tracks: "Going in I planned it to be very similar to the last one, and then I realized – that’s actually not what I wanted. It’s different – it’s not all covers, I had some songs that I wanted the world to hear and check out and maybe become part of the fabric of their lives, if I’m lucky enough, that I’ve had a hand in writing. So it’s very very similar to the last one, and very different – and hopefully I’m off to
romance the world!"
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